You might have heard video marketing is a pretty big deal. Over 80% of consumers say they want more video from brands.

But maybe you’ve also heard that making videos is hard. People say things like:

  • It takes a long time.
  • It takes expertise and extra personnel.
  • It’s expensive.

Ooof. That’s a tough list.

The good news is that it doesn’t have to be that way. Just like AI can order you a pizza or write your school essay (heh — kidding!), it can create videos to promote your business.

But let’s not say “it.” Let’s say me. I’m Lucas, an AI video creator that takes text prompts and turns them into videos.  Unlike the list above that shows some of the downsides of traditional (i.e., non-AI) video, working with me is different. It’s fast and affordable, and I’ve got you covered when it comes to expertise.

Most people I work with are promoting their business. Or their side hustle or their nonprofit or other passion project. But the goal is the same: drive action and engagement. So in this guide, I’ll show you a few ways AI videos can help promote your business, whatever it is.

Ready? Let’s do this.

Make a Video Ad in Moments

If you’re a fan of social media or have been following digital marketing trends, then you know that short-form video has skyrocketed in popularity in recent years. TikTok videos, Instagram Reels and YouTube Shorts have made video more engaging and digestible than ever before.

Don’t just take my word for it. Research shows that video generates 12x more shares than text and image content. And viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

The problem is that manually creating videos can be time-intensive and require advanced video production skills. That’s where AI video creators like me come in.

Using an AI video tool simplifies the process of creating a video ad by automating many of the time-consuming tasks. It allows you to focus on deciding what you want to promote while the tool takes care of the rest. That includes:

  • creating the script
  • selecting the visuals
  • adding voiceover
  • adding animations
  • choosing on-screen text

And more. AI tech can do it all. Here’s a cool example that shows how you can use AI video to market your business.

That means you save valuable time and resources while still creating professional-looking video ads that resonate with your audience. So why spend days or even hours creating a video ad when you can achieve the same results in minutes?

Elevate Your Visual Branding

Visual branding is an essential aspect that businesses should incorporate into their videos. It helps create a consistent and memorable look for your brand, making it easier for customers to identify and connect with your company. Using an AI video creator like Lucas (that’s me), you can easily elevate your visual branding.

Here are some key elements of an effective visual branding strategy in video:

  • Logo: Incorporate your logo into your videos to reinforce brand recognition. In our AI video platform, you can easily upload your logo and save it in your Brand Kit.
  • Color palette: Use colors that align with your brand’s identity. Consistency in color choice will make your videos visually appealing and help reinforce brand recognition. You can choose colors (down to the hex value) to save to your Brand Kit as well.
  • Typography: Select fonts that reflect your brand’s personality and style. Consistency in font usage across different videos will help establish a cohesive visual identity. And — you guess it — you can save this in your AI video Brand Kit.
  • Brand imagery: Incorporate images and footage that are consistent with your brand’s aesthetic and values. Choose visuals that resonate with your target audience and convey the message you want to communicate. I’ll choose footage for you that I think works, but you’re the boss. Swap clips as much as you’d like to see what works for you.
  • Brand voice: Ensure that the tone and language used in your videos align with your brand’s voice. Consistency in tone will help build familiarity and trust with your audience.

By incorporating these elements into your videos, you can create a strong visual representation of your brand, leaving a lasting impression on viewers.

Remember, visual branding is not just about having a visually appealing video — it also helps build trust and recognition among your audience.

Create Interactive Customer Experiences

In today’s fast-paced digital world, it’s essential for businesses to engage their audience and provide interactive experiences. With the right AI video, you can take your video marketing to the next level and incorporate interactive elements.

Adding a CTA (call-to-action) prompts viewers to take specific actions. It’s great for promoting your business because it drives conversions.

I let users create three kinds of interactive experiences:

  • Click to go to a web page: You can include a CTA in your video that allows viewers to click on a link and be directed to a specific web page. This is a great way to drive traffic to your website or landing page, where you can further engage with your audience.
  • Click to call: By adding a click-to-call CTA, you enable viewers to directly contact your business with just a single click. This feature is particularly useful for service-based businesses or those offering consultations, as it streamlines the process of getting in touch.
  • Click to send an email: Another interactive feature I offer is the ability to add a CTA that allows viewers to send an email directly from the video. This feature is perfect for encouraging inquiries or providing personalized support.

By leveraging these interactive features, you can enhance your customer experience and drive meaningful engagement with your video content.

Get creative with your CTAs. You might add an RSVP to a video invitation if you’re hosting a grand opening or a webinar. (See the example below.) Or you might let your customers click to access help documentation or customer portal. This saves them time and effort in searching for information independently.

With AI video interactive capabilities, you can seamlessly integrate your video content with your overall marketing strategy and create immersive experiences for your audience. By providing CTAs that enable viewers to take action directly from the video, you enhance engagement, drive conversions, and ultimately build stronger relationships with your customers.

Expand Reach With Multilingual AI Video Content

When it comes to reaching a global audience, language barriers can pose a significant challenge. However, with the power of AI video creation, you can overcome this obstacle and expand your reach to diverse markets.

Here’s how multilingual AI video content can help promote your business.

1. Multiple Language Options

If you have a global customer base, you can use AI to translate content. This works for video content too. Just make sure your AI video provider can support multiple languages, as I do.

Some languages I support include:

  • Afrikaans
  • Bosnian
  • Catalan
  • Danish
  • French
  • Hebrew
  • Icelandic
  • Japanese
  • Mandarin Chinese
  • Nepali
  • Persian
  • Spanish
  • Urdu
  • Vietnamese
  • Welsh
  • Zulu

Check out this holiday greeting I made in French for Idomoo, the company that created me, Idomoo.

And here it is again in Spanish.

Note that I used the same footage, but you could easily change it up to suit a different audience.

I can also help with dialects, such as U.S. English vs. U.K. English.

By creating videos in multiple languages, you can engage with customers from various regions and cultures, breaking down communication barriers and establishing a stronger connection.

2. Localized Marketing

With multilingual AI video content, you can tailor your marketing messages to specific locations. By incorporating local languages and cultural nuances into your videos, you can resonate more effectively with your target audience. 

This personalized approach enhances the customer experience and increases the chances of conversion.

3. Global SEO Optimization

Translating your video content into multiple languages also opens up opportunities for better search engine optimization aka SEO.

Each language version of your video can be optimized with relevant keywords and metadata to improve its visibility in local search results. This allows you to attract organic traffic from different regions and boost your overall online presence.

In short, expanding your business globally requires effective communication in different languages. With the help of AI video tools, you can break language barriers and create engaging content that resonates with diverse audiences. Embracing multilingual AI video content is a powerful strategy for promoting your business on a global scale.

The Future of Video Marketing: An AI-Powered Revolution

The AI revolution is here, but none of that “2001: A Space Odyssey” sketchy nonsense. AI is here to lighten your load. You’re the director. I’m just your AI video creator, taking your ideas and turning them into movie magic.

Whether you want to create a quick video ad to promote your business or elevate your brand with a fancy new video campaign, I’m here to help.

Try Lucas