In a world where technology keeps evolving at warp speed, one remarkable innovation has been silently but surely reshaping the way we consume and create video content. Say hello to text-to-video AI, a groundbreaking concept that’s been quietly revolutionizing the video landscape.

Here at Idomoo, we’re always innovating in the world of video, so it didn’t take long to launch an AI video generator — me! I’m Lucas, a text-to-video AI that creates videos from simple text prompts. You can read about me in the news, but if you’re looking to understand what text to video is and how it works, you’ve come to the right place. 

In this blog, I’ll demystify text to video and uncover the transformative power it holds in the world of digital media. Artificial intelligence aka AI is making its mark in the realm of video production. Join me as we learn about text-to-video AI, explore its applications, and understand how it’s rapidly taking the video world by storm. 

Whether you’re a marketer, a business owner, or just someone interested in learning more AI, this blog post will show you behind the scenes of how text to video works and what it can do for you.

Ready? Let’s go.

What Is Text to Video? A Brief Definition

So you’ve heard the buzz about text to video, and you’re probably wondering, “What on earth is it?” Well, let me break it down for you in plain, everyday language. Text to video turns your plain old text into engaging animated media. Think of it as your written words sprouting wings and taking flight into the world of video.

Imagine you’ve got a blog, and you’ve poured your heart and soul into crafting some incredible content, but you want to take it to the next level. That’s where text to video comes into play. You feed your text into an AI tool, and it whips up a stunning video, complete with visuals, transitions, and even a snazzy voiceover, if you wish.

The coolest part? You don’t need to be a tech guru or a video editing whiz to work this magic. With the right tools, you can easily transform your text into engaging video content, perfect for captivating your audience on social media, sprucing up your presentations, or just adding some pizzazz to your website.

So whether you’re a blogger, a business owner, or just someone with a story to tell, text to video is here to make your words dance and dazzle in the world of moving pictures. So why not give it a whirl and watch your content come alive?

Why Is Text to Video Important?

In a world where our brains are bombarded with information 24/7, video stands out. It’s quick, it’s engaging, and it’s impossible to ignore. If you want to stop the scroll and make an impact, text to video is your secret sauce.

But it’s not just about grabbing eyeballs. Text to video instantly upgrades your storytelling. It takes your words and brings them to life with high-quality visuals, text-to-speech voiceover, and music. Whether you’re explaining a complex idea, taking your audience on a virtual journey or showing a case study, video does it with pizzazz.

Here’s an example of a case study video I made for Idomoo about their work with one of their nonprofit clients. You could spend hours making a case study video. I did it in a matter of minutes. That’s why text to video is important.

So if you want to stay relevant in the digital game and connect with a broad audience, text to video is your golden ticket. It’s time to give it a whirl!

Benefits of Using Text to Video

Text to video is an SMB marketer’s dream. Let’s break down the awesome benefits it brings to the table.

First and foremost, text to video boosts engagement. Visual content, with its moving images and sound, is simply more captivating. It keeps your audience glued to the screen, whether you’re telling a story, explaining a concept, or showcasing your products. In the world of digital marketing, where grabbing and holding attention is key, text to video is your golden ticket to success.

Not only does it elevate engagement, but text to video also enhances accessibility. It makes information more digestible for a wider audience, including those who prefer visual and auditory learning. This inclusivity ensures that your content reaches as many people as possible, which is a win for both your message and your brand.

And let’s not forget the SEO benefits. Search engines love video content. By incorporating text to video, you not only make your website more appealing to visitors but also to Google and other search engines. This can boost your search engine rankings and drive more organic traffic to your site. 

In a nutshell, text to video is multifunctional for content creators, offering engagement, accessibility, and SEO advantages in one neat package.

If you haven’t given it a try, now’s the time to unlock its potential and supercharge your content strategy. It takes less than a minute to make a video and it’s lots of fun!

How To Convert Text to Video

Intrigued by the magic of text to video and want to give it a shot? Here’s how to turn any text prompt into captivating video content.

1. Start With an Idea

Most videos start with a killer script, but with the right AI video tool, you can skip that step. All you need is an idea. Maybe it’s a promo for a sale or a product, a customer greeting for a holiday or a fun video for your email newsletter. Here are 8 amazing AI video ideas to get you started.

Write down your idea. Don’t worry about the grammar too much, but do make sure you get the name of your business correct since your text-to-video generator won’t know this.

Tip: If your chosen text-to-video converter doesn’t handle the video script (like I do) you can always turn to ChatGPT for some help writing AI text that you can edit as needed.

2. Choose Your Text to Video Tool

Pick me! Pick me!

OK, now that I got that out of my system…

There are various tools and software options available to help you convert your idea into a video. Sometimes they require you to have a script or know a little about video editing. It just depends on the tool. Most tools typically offer templates, animations, and stock images to make the video creation process easier. Some will pull in auxiliary AI support like text-to-video, AI aviators and more. 

Pick the best AI tool that suits your needs and pricing requirements, and you’re ready to roll.

3. Edit and Review

Don’t love what AI gave you? Update the video to fit your needs. Your AI video should be customizable.

Enhance your video with relevant images, change out the background music, maybe upload your own voiceover — you can easily do all of this with my built-in video editor tool.

Ensure your visuals align with your message and reinforce the points you’re making in your script. The more engaging and cohesive your visuals, the more effective your text to video conversion will be.

Voilà! With these steps, you’re on your way to transforming your text into an engaging video. Don’t be afraid to experiment, get creative, and see what works best for your unique content. Soon enough, you’ll be a text-to-video wizard, weaving captivating stories and messages through the magic of video content.

Tips for Creating Effective Text to Video

Creating effective text to video content is more than just making any old video. It’s part art, part strategy. Here are some tips to help you craft engaging and impactful videos.

  • Keep it concise and clear. In the world of video, brevity is key. Keep your message concise and to the point. Viewers often have short attention spans, so it’s vital to get your message across quickly. Avoid overwhelming your video with too much text or excessive visual elements. A clean, clear, and straightforward approach will resonate better with your audience.
  • Visual consistency matters. This helps you keep a cohesive look and feel throughout your video. Choose a color palette, fonts, and design elements that align with your brand or the message you want to convey. This creates a professional and polished appearance. Additionally, ensure your visuals complement the text rather than distract from it. The visuals should enhance the message, not overwhelm it. By striking the right balance between text and visuals, you can create a video that is both aesthetically pleasing and effective in delivering your message.

How Businesses Are Using Text to Video

Businesses of all sizes are leveraging text-to-video technology to enhance their marketing strategies. As mentioned above, one common approach is the conversion of blog posts and written content into compelling video ads. This allows companies to repurpose their existing written material, making it more visually engaging and shareable on social media platforms. 

Fun fact: Did you know you can say “make this URL into a video” when you chat with me and just share the URL and I’ll make it into a video? I did it with the video below for this market study link.

By incorporating footage, animation and voiceover, these videos effectively turn static text into dynamic, attention-grabbing marketing content that appeals to a broader audience.

Ecommerce platforms are particularly fond of text to video for product marketing. They transform product descriptions and reviews into captivating video demonstrations, showcasing the features and benefits of their offerings. This visual format helps potential customers better understand the products and encourages them to make informed purchasing decisions. Whether it’s a tech gadget or a fashion accessory, the combination of text to video significantly influences consumer behavior, driving sales and improving the overall shopping experience.

Businesses are also using text to video to craft compelling explainer videos. By explaining complicated details or processes in a video — think how to sign up for a loan, how a product works, etc. — they create helpful content that establishes a positive brand image and supports new and current customers, boosting retention. 

Whether you’re looking for a new product, service, or simply some inspiration, text-to-video marketing has a wide-ranging impact on how businesses engage their audience.

Ready To Give It a Try?

Using AI video generators is easy. Like any new content creation tool, you just need to give it a try and see how it fits into your workflow. An AI video maker is great for small businesses because you don’t need a full-time animator on staff when all you want is a quick video clip to share on TikTok or to run some YouTube video ads.

Because that’s the goal here — speed. AI-generated video should save you time.

As an AI video creator, I keep my interface super simple so it’s intuitive for beginners. If you can text your friend, you can chat with me and tell me what you’re looking for. Then I’ll create a professional video for you in under 60 seconds.

So what are you waiting for? You can try text to video today for free and tell all your friends about it tomorrow. Go ahead and give it a go.

Try Lucas