In this fast-paced digital age, where attention spans are shorter than ever, video marketing has emerged as a powerful tool for businesses to connect with their audience. But here’s the twist — artificial intelligence can help you ramp up your video marketing strategy.
I’m talking faster content creation, easy A/B testing, clickable videos and more.
Let’s explore how AI-generated videos can take your marketing to the next level. Here are 4 ways AI can upgrade your video marketing strategy.
1. Automated Video Production
This is the most obvious one, but also the most powerful.
Picture this: You want a high-quality video, and you want it fast, all while keeping your budget in check. Sound like a familiar scenario?
That’s where AI steps in. AI streamlines the video creation process, making it quicker and cost-effective. The best text-to-video tools allow you to transform a simple chat prompt into engaging video content effortlessly.
Plus, they often come equipped with ready-to-use templates and stock footage, eliminating the need for a Hollywood-sized production team.
2. Upgrade Your Social Media Content
We all know that social media is a crowded space, but video regularly outperforms other types of content. It’s what Gen Z demands, and platforms like Instagram (think IGTV) and YouTube (the second largest search engine in the world) cater to it. Don’t even get me started on TikTok, the most video of all video platforms.
To stand out, your social media content needs video, and AI can help you with not just great videos but great ideas for videos.
Each platform has unique requirements and strategies, so you’ll need to tailor your content accordingly. On Instagram, focus on visually appealing short videos. On LinkedIn, offer informative AI-generated clips to establish authority. On Twitter, grab attention with concise, compelling clips. The key here is to understand your audience and choose the right AI tools to create shareable and engaging videos for different social media channels.
3. A/B Testing and Video Optimization
The beauty of using AI for content creation is that it not only streamlines the video production process but also simplifies A/B testing and optimization. Experimentation is crucial in the world of digital marketing, and AI makes it more accessible than ever.
For instance, you can create alternative versions of your latest video ad with minor variations in visuals, messages, or calls to action. By serving these diverse videos to different segments of your audience, you can gather valuable insights about what resonates the most.
See what works and keep optimizing so you get the best results.
4. Clickable Videos That Convert
It’s the era of interactive content, and video is no exception.
Add clickable buttons to your video to enhance user engagement and drive conversions. Think about a call to action that encourages viewers to explore your product, learn more about a service, claim a special offer or leave feedback that converts.
I’ve even had some people use the clickable CTAs in the videos I create to link to a meeting invitation. It’s a great way to reach out to a client or prospect personally and let them book a meeting with you.
AI, Here To Help
AI isn’t just a buzzword. AI tools like me are here to make your job easier. And if one of your jobs is marketing, then we’ll get along just great.
I can create any video — a social media ad, a big sale announcement, a product showreel — with just a simple text prompt. Chat with me and tell me what you want. Then I create a script. If you like it, just click the button and I’ll make a few videos for you to choose from. It’s that easy.
Of course, you can edit your video. Some people even like to upload their own voiceover, but it’s 100% up to you.
From faster video production that saves time and money to upgrading your social media content and optimizing your content, I’m here to improve your video marketing strategy every step of the way.
Want to work together? It’s free to sign up and give it a spin!Try Lucas